Terms
Brand My Prius is a one-time paid auction for eleven advertising panels on a real Toyota Prius. Bidding closes at 11:59 pm New Zealand time on 30 September 2026.
Bidding
Each panel has its own opening price, set to cover what that decal costs to produce. A new public bid must be at least $1 more than the current paid leader.
Checkout stays open for about 35 minutes and does not hold a panel. Other bidders may check out simultaneously. A bid counts only after Stripe confirms payment before the auction closes and it can take the lead. A payment that cannot take the lead or is confirmed after the deadline is fully refunded.
Payments and outbids
A successful payment puts your brand in the lead with a linked placement on this site. If another bidder outbids you, your payments for that panel are automatically refunded, less the original Stripe processing fees. Your accepted bids remain in the auction history.
If you raise your own current lead using the same bidder account, you pay only the increase. Once outbid, those payments are removed from your bidding credit immediately, even while the refund is processing. Bidding again then costs the full new bid amount. Refreshing or reopening that browser does not remove access. If you clear its site data or change device, use your saved bidder link or recover access at /recover by verifying the email used for bidding. Recovery replaces old links and preserves access to your history and any credit for a lead you still hold. If several bidder accounts share that email, contact @downtobuild on X for manual recovery.
The winner
The highest paid bidder on each panel at close wins the physical placement. I will confirm print-ready artwork, produce and apply the vinyl, then share proper photographs. There is no monthly renewal fee. I intend to leave the vinyl on while it is serviceable and the Prius remains available, until wear or the installer’s care advice calls for removal. No fixed two-year or five-year display term is promised.
Printing and application happen after the auction closes, not at the moment you bid. If I cannot provide the promised physical placement, I will offer an alternative for you to accept or refund the affected winning payment in full.
Brand review
I may reject illegal, deceptive, hateful, adult, unsafe, rights-infringing or otherwise unsuitable brands and artwork, including a direct conflict with an existing sponsor. Category exclusivity is not included unless separately agreed in writing. You must have permission to submit and print the artwork. A rejected paid bid receives a refund.
Refunds and processing fees
Outbid refunds are returned automatically to the original payment method. Each payment, including a top-up, is refunded separately after deducting its actual original Stripe processing fee, including any currency conversion fee charged on that payment. This is a processing fee, not a tax or an extra cancellation charge. Fees vary by payment method and currency. If Stripe settles the payment in another currency, the deduction is converted proportionally using the original charge and settlement amounts and rounded down to the nearest US cent. Payments made before this policy took effect receive full outbid refunds. Payments that cannot take the lead when processed or are confirmed after the deadline are fully refunded. Rejected artwork, duplicate or incorrect charges, and cancelled placements that cannot be delivered also receive full refunds. A refund does not restore bidding credit. Refunds can remain pending while Stripe processes them; bank processing times vary. Contact support if a refund has not arrived. Nothing in this policy limits your statutory rights.
Vinyl and care
The intended specification is outdoor polymeric vinyl with a compatible UV-protective gloss laminate and removable adhesive, fitted by a professional signwriter. The installer will inspect the paint and confirm a suitable film and laminate for each panel before printing. Curved panels and horizontal surfaces such as the hood and roof may require a different film. Any material change affecting the agreed placement will be discussed with you before production.
Outdoor vinyl is designed for weather exposure, but its life depends on the product, panel orientation, sunlight and care. Removable adhesive and air-release channels do not guarantee damage-free or residue-free removal, particularly on aged or repaired paint. I will follow the installer’s cleaning and removal advice and aim to gently wash the vehicle at least twice a month. Automatic brush washes and pressure washing can damage graphics.
What is not promised
The campaign promises the paid online lead and, for the final winner, physical vinyl placement. It does not promise a number of impressions, clicks, sales or a return on investment. Traffic figures are simple site totals, not advertising impressions.
Your artwork
You confirm that you own the artwork you submit, or hold every licence needed to reproduce it on a vehicle in public, and that using it does not infringe anyone else’s trade mark, copyright or other rights. You grant permission to reproduce it on the car, on this site, and in photographs and video of the car.
If a third party brings a claim because of artwork you supplied, you agree to cover the resulting costs. Artwork is printed only after you confirm the final proof.
The car itself
This is a private vehicle in daily use, not a managed advertising asset. It may be damaged, stolen, written off, repaired, repainted or sold, and it may be off the road for servicing, weather or any other reason. Vinyl can fade, lift or be damaged by a car wash, a stone or a third party.
The Prius follows my normal work and family routes, including the commute. No minimum time on the road, distance driven, route or number of viewers is promised. If the car becomes permanently unavailable before the vinyl is applied, the affected placement is refunded. After fitting, if the vehicle is sold, written off or replaced, I will contact affected sponsors. Where practical, I will offer a new graphic on a replacement vehicle at no additional cost, subject to the sponsor agreeing to the new placement. For a planned sale or upgrade, I will aim to give at least 30 days’ notice. An accident may prevent advance notice. This does not limit any refund or other remedy required by law.
Limitation of liability
To the extent the law allows, total liability for any claim connected with this campaign is limited to the amount you paid for the placement the claim relates to. There is no liability for indirect or consequential loss, including lost profit, lost revenue, lost opportunity or damage to reputation.
Nothing here limits liability that cannot lawfully be limited. Where you are acquiring the placement for business purposes, the New Zealand Consumer Guarantees Act 1993 does not apply, as that Act permits.
Suspending or ending the campaign
The campaign may be paused or ended early if the car becomes unavailable, if a legal or safety issue arises, or if continuing is not reasonably possible. If that happens before vinyl is applied, paid placements for the affected panels are refunded. Site content, panel sizes and these terms may be updated; material changes are announced on this site before they take effect, and never applied retrospectively to a bid already paid.
Chargebacks
If you have a payment or refund problem, contact me so I can investigate. Outbid refunds are processed automatically under the policy above. A disputed placement may be paused while the dispute is resolved, and the payment and refund records may be supplied to the card issuer. This does not restrict your right to dispute a charge.
Independence
This is an independent New Zealand campaign and is not affiliated with or endorsed by Toyota Motor Corporation. Toyota, Prius and RAV4 are trademarks of their respective owners.
These terms are governed by New Zealand law. Nothing in them limits rights that cannot legally be excluded. Questions can be sent to @downtobuild on X.
Last updated 4 September 2026.